Dutch family seed business passes the torch to the next generation At the EconSeeds premises in Hoogkarspel, in the Netherlands’ North Holland province, the Veenstra family gathers around the table: founders Hans and Froukje, their son Joran, and daughter-in-law Merian. A third generation is already making its presence known.
We are pleased to introduce the EconSeeds 2026 Varieties Assortment, featuring a refined selection of annuals, perennials, cut flowers, herbs and bedding plants tailored to the needs of professional growers and distributors. This year’s assortment includes several new high-value introductions, strengthened core varieties, and improved category structure to support efficient planning and market differentiation.
As the weather turns cooler, now is the perfect time to focus on setting up next year’s flowering success. Autumn sowing of flower mixtures, especially those containing perennial species, offers several well-established agronomic and ecological advantages:
Many cheap flower seed mixes lack quality and true biodiversity. Native or not, only well-made mixes really help bees thrive.
At the end of every summer, our team from France and the Netherlands come together in the trial fields to turn the season’s work into bouquets
At EconSeeds, everything revolves around seeds. During a tour of the trial garden, Wiebe Knook and Evie Atkins, with the help of the company cat Pixy, offer a behind-the-scenes look at the company.